Tuesday 1st August 2023: Named after their family members, Ipswich-based marketing agency WHAT Associates are the subject this week.
What Associates have implemented just about very carbon saving measure it is possible to attempt within the confines of the listed building they work from and the resources they can bring to bear in this size of organisation.
The business has a clear and robust sustainability ethos running through everything they do.
- They use sustainable products to carry out their work such as sustainable inks.
- The business has a clear sustainable action plan and goals set out to achieve Net Zero
- The business champions sustainability to others for example their Carbon Hacks tips on their website
- The business volunteers their services to green charities such as iFarm and the Hive Hub
- They give to charities such as WWF, Suffolk Wildlife Trust and RSPB.
- They have a green tariff and offset with Ecologi
They are not resting there though, they have a detailed plans to do more and very extensive sustainability communications on their social media. They also have a separate photography website which strongly features the natural environment themes in the styles of the camerawork. https://photography.whatassociates.co.uk/
So this goes beyond just the installation of LED’s and increased walking or remote working instead of driving, which, while important and will have produced significant carbon reductions, nowadays are just the beginning. Aspects such as minimised data storage, green energy tariff, specific use of eco inks, or even digital printing, no single use plastics and offsetting emissions are all important in the low carbon future.
Well done WHAT Associates and welcome to the Charter network.
You can see more about them on their website HERE
